People used to ask why I was always able to spot any mention of the club or my name etc on r/glasgow and response to comments so quickly.
On Matrix we had every comment and post relayed to the 'firehose' room. It was generally set to notification off/silent, but you could easily add custom keywords like 'mckillop' or 'gamer club' and it would notify you when the keyword was in a post or comment (with a handy 'reply-to' link).
This became defunct in Dec 2023 when Reddit locked down their API (i.e the public json feeds).